Haven’t found a product to sell on your eCommerce brand yet?
I have some strategies you can use to find the best product to sell online.
We discussed niche ideas in the last part of the series.
In this part of the eCommerce series, you’ll be able to dive into a niche and see what everyone is selling so you too can get a piece of the pie.
Even if you haven’t decided on a niche.
There are two methods that I used to find products online:
- The “long” manual research
- Or, use product research tools
Both methods work.
I’ll go over both, that way you can decide whichever method you want.
Using Amazon Best Seller List
In the last post on niche ideas, I’ve talked about finding your niche.
In this section, we’ll be determining your product.
You’ll be able to find the best eCommerce products to sell within your niche.
Before we begin, there are 3 criteria to follow but only used as a guide:
- The Best Seller Ratings of the Keyword must be below 100k
- Most products on that Keyword must have lower than 500 reviews
- Poor Branding (bad photography, bad copy, no branding content, etc.)
These 3 things are just a guide, but if we find something that really interests us, we may consider.
First, you’ll need to install the free DS Amazon Quick View extension for chrome.
This will help you determine if the category you’ve looked up has a good range of sales by their best seller ratings.
Now, head over to Amazon Best Seller category:
For this strategy, I’ll dive into a random category – Sports & Outdoor
I also like to dive into the subcategories to get a more in depth of what’s selling.
When diving in deeper I saw a list full of Bars.
Going into this list, the first thing that caught my eye was the squat pad.
So I searched in Amazon the keyword: squat pad
Going through the list of competitor products, there were definitely BSR ranges under 100k and hovers around the 10k range.
Most of these products have under 500 reviews.
I noticed only a few had strong branding, but most lack a great product listing page.
I decided to push into this keyword more using Google trends:
The trend is there, it’s volatile but there’s definitely a trend for it.
I even went an extra step, I went to KWFinder.com and searched for the keyword squat pad.
KWfinder is a paid tool, but you can use it for minimal searches.
Doing this, it shows there are roughly around 1,152 plus other keywords that people are searching in Google per month.
These are all good signs.
To be totally honest, even I need one of these squat pads for working out. I hate putting the barbell directly on my shoulders, it’s just too uncomfortable. I noticed when using shoulder pads, I’m more focused on squatting.
For someone that can relate to this product, I would want to buy this product.
Back to what I was saying…
This product might be a good product to sell online.
Not only that, it’s very lightweight.
That means it’s cheap to ship.
Will I sell it?
If I had a fitness brand, maybe.
And that’s how we search for products to sell online manually.
If you go through this same steps as described above in your niche, eventually you’ll find a product under your niche that’s selling.
Keep in mind, the market is always changing, even the above product I found can become more competitive.
Using Viral Launch Market Intelligent & Keyword Tool
Viral Launch is a software company that caters to all eCommerce Amazon FBA sellers.
They created tools to help research 100x faster with more reliable information than doing it manually.
There are 4 tools they’re known for:
- Product Launch
- Product Discovery
- Market Intelligent
- Keyword Research
We won’t be discussing the Product Launch tool in this post, because it deals only after you have a product.
And to be honest, I’m not a huge fan of the Product Discovery tool. It’s a great tool, and you can narrow down every option available such as review count and ratios, but there is something I prefer doing manually.
Plus it’s a lot expensive.
You will have to sign up for the Market Intelligent tool with the Keyword Research tool if you want to follow this strategy.
Use coupon code: iamlongle for 30% off first month or 10% off first year.
Here’s how I’m able to find products faster with Market Intelligent and Keyword Research:
- Quickly look up Amazon bestseller list and browse in my interest niche
- List keywords around the product from competition listings
- Enter Keywords into Keyword Research tool
- Check competition and analytics using Marketing Intelligent
Ok, let’s dive in.
Going After Your Chosen Niche
If by now you don’t know what niche to choose, go back to my niche selection ideas.
Words of advice…
Go after something that you’ll put all your energy into. This business model will take up all of your time.
Using Amazon best seller list again.
Search in the category of your chosen niche.
Choose products around the 3 criteria we’ve mentioned above on finding the best eCommerce product to sell online.
- The Keyword must have between 1,000 to 50,000 Best Seller Ratings (BSR)
- Products of that Keyword should have less than 500 reviews
- Poor product listing pages
- Adding one more, the Keyword should have at least 1,000 searches per month
I didn’t add criteria 4 before, because usually if you have 1 and 2 the keyword is likely a “selling keyword”.
Assuming you have those criteria for a product, let’s go through and find Keywords around the product.
I won’t be talking about poor product listing pages, you’ll have to go through each competitor listing and judge for yourself.
Just “ask yourself if created this product, would you be able to create a better listing?”
Let’s move on.
For this example, we’ll use the squat pad again.
After the search, Viral Launch gives us a huge set of keyword phrases visitors on Amazon.com uses to find the product – squat pad
You might be confused about that data, but there are a few things I look at:
- Priority Score
- Exact Search Volume
- Search Trend (sometimes)
With that said, it seems that the keyword “barbell pad” and “squat bar neck pad” are great keywords to focus on.
It’s highly relevant to our search term “squat pad”, has at least 1000 search per month, and the trend is not too bad.
Let’s dive in deeper to make sure.
Starting with our main keyword – squat pad
Already, VL shows that this product idea is a 3 out of 5, which is not too bad.
Not the perfect product, but there’s potential.
Now, if you look down the data, they show all the BSR, Monthly Revenue for each seller, their price, estimated unit margin, monthly sales, and review count.
This is what I like about this software, it shows you all the data you need to make a decision.
The 3 out of 5 stars is there just to guide but it’s up you to look at the data and decide.
Now, let’s jump into the Market Trends tab.
The trends show some drop, and it’s somewhat similar to Google trends, but the graph is pointing up.
I can’t give you there an exact formula on how they get this information, but if you’re curious about who they are and if they’re a reliable source of information, you’ll have to take my word for it or look them up.
Let’s jump to the last tab VL Analysis.
It’s a potential product, that can generate at around 40 to 1,000 monthly sales, however, you’ll need around 30-200 reviews in order to do well.
To me, this product is not the best product, but it is an additional product to have under a sports & fitness brand.
I’ve used the same methods on our other keywords – “barbell pad” and “squat bar neck pad”, both had the same similar results.
You now have 2 of my best strategies I use to find the best products to sell online.
Going through the manual way or use product research tools.
If you prefer a free alternative and want to learn the entire product research, use the long manual way.
If you rather get this part over with, that way you can focus on the next area of your eCommerce brand, sign up for the tools and blast through it.
On the next part of the eCommerce series, we’ll discuss ways you can source your products.
I know 3 ways to source products but only rely on one.
Was this part of the series helpful? Are you still stuck trying to decide on a product? Let me know below the comments! Also, share this with someone you know are in eCommerce and think can help.
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