3 Creative Ways to Find Your eCommerce Niche Ideas

Coming up with eCommerce niche ideas and not knowing what will sell can get confusing.

Good news!

I’ll be creating an eCommerce series for you to follow.

This step by step series is what I use to get my eCommerce brand to generate six-figures in revenue.

The series will go into niche selection, product selection, creating your eCommerce website, and more.

In this first part of the series, I’ll show you 3 ways to find niche ideas for your eCommerce brand.

This is the starting point in finding your niche to brand.

You’ll still need to dive deeper when it comes to product selection.

You might need a pen and paper for this.

At the end of this post, I’ll tell you which one is my favorite and why I choose this way.

Choose From Your “Likes” List

What are your interests?

List at least 5 things you like and have an interest in.

If it’s relatable to products, that’s even better.

Here’s mine:

  1. Design
  2. Digital Marketing
  3. Snowboarding
  4. Video Games
  5. Working Out

Mix your ideas together and what makes you gravitate towards the most.

Keep in mind, any interest you think won’t work can actually work, you just need an interest that’s relatable to any product.

Once you decide on your interest, this should be the niche you will ONLY focus on.

The idea is to choose your interest and only this niche throughout your brand.

Seeing What’s Already Selling

For this second strategy, we’ll do some quick research.

This is something you don’t need to be interested in the niche, but it will help you choose one.

We’ll have to do a bit of product research for this, eventually, this is part of the strategy to use for product selection as well.

Keep in mind these 2 question while researching:

  1. Can you see yourself promoting this product to your family and friends?
  2. Do you see yourself selling this product in the long run?

Have these general criteria you’ll need to keep mind as well:

  • Product price range of $15-$60
  • Keeping away from electronics, digital goods, or books

I’ll explain to you why as we move forward in my series in analyzing your product selection, but these are the recommended criteria you’ll want to keep in mind.

Ok, here’s what I’ll do next to find a product to help choose my niche.

Goto: https://www.amazon.com/Best-Sellers/zgbs

Go down the list of Departments, I would start with the department you wouldn’t mind selling.

Scroll through the pages of products, Amazon gives you up to the top 1-100 products of each category.

Dive into the Sub-categories if you have to.

Select the top tabs which have greater insights into niche ideas.

Go through the list until you’ve found a list of categories you’re interested in selling.

Again, the point is to see narrow down your product idea, which helps choose your niche.

Problems Passions or Problems Niches

This method is quick and easy.

You still can go into a niche that doesn’t have passions or problems, but there are always tons of people buying hobby supplies or products for their problems.

For problem products, I’d like to have the scenario of someone waking up in the middle of the night as saying “Damn! I need to get this fixed…”


There are proven niches of passions or problems in Amazon and I suggest going back on there for your niche idea.

Pro tip:

Confirm your idea using Google Trends.

Once you find a passion or problem product, enter it into Google Trends to see there are actually people searching for it.

Bonus: WatchCount

If you still can’t find your niche, head over to WatchCount.com

This is one of the websites I used back when I was researching on dropshipping products.

Although it is mainly targeted in eBay, there is a lot of useful information.

I would suggest either entering a Keyword into the search field of your niche idea or use the categories on the side to search through a huge list of product ideas.

Keep in mind when deciding, the greater the amount of Watch Count, this usually tells you it’s a HOT item.


My favorite way to find my niche is actually using all strategies I laid out here.

  1. Choose something I’m interested in
  2. Find what’s selling on Amazon with my interest
  3. Go after a passion or problem product around my interest

If you want the best match for your niche, I would recommend combining all strategies to really narrow down your niche. However, you don’t have to, but you will need to know if the product sells, and I’ll explain in later in the series on product selection.

Take your time, and don’t forget to use the criteria for eCommerce niche ideas.

In my next post, I’ll show you how to find the best products to sell online using my product selection research.

Were these tips helpful to find your niche? Or did you find a niche in a different way? I’d like to hear more about it. Comment below!

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